‘Copy’ and ‘copywriting’ are confusing terms. So let’s get this straight:
‘Copy’ simply means the words used in marketing. The words you’re reading here, on this website for example – they’re copy. When you write a marketing email to your mailing list, that’s also copy.
From my ethical standpoint, I define copy as writing that aims to communicate clearly, create an emotional connection and invite the right people to take action.
The copy I can write for you includes:
Copy for digital – website content, blog posts, marketing emails, scripts for videos and podcasts, text for infographics
Copy for print – brochures, leaflets and posters
To find out more about how I can create copy for your business, contact me.