Hello, I’m Danielle Styles.
Copywriting coach to conscious entrepreneurs.
I’m an award-winning copywriter, improvising singer, capoeirista (think Afro-Brazilian dance blended with martial arts) and fellow provider of from-the-heart services. (My pronouns: she/her.)
I love to create: copy, coaching programmes, songs, concoctions in the kitchen. I see life as a creative act, and all humans, therefore, as creators.
Have you ever struggled to be yourself?
I used to struggle to give myself permission to be the artist that I am. Perhaps you can relate? I thought I’d be of better service to the world as some kind of activist–copywriter writing for campaigns, rather than someone writing the words of my own soul and singing my own songs. (I’d not even thought of coaching at that time.) But one day a friend shared an opinion with me that shifted my perspective.
He said that when your work is aligned with your passion – whatever that is – that’s when you offer the most value to the world.
It landed with me as the truth.
So now, as well as forging my own path with copywriting coaching I also have a second business. In Bird Flies Free, I coach performance-shy, creatively blocked singers to become confident vocal improvisers.
I’ve realised that empowering the authentic voice is my vocation: whether in the form of written words, or in song.
Following your passion isn’t just about you
My vision is for a world in which everyone finds the freedom to build their working lives around who they truly are – their innate gifts, passion and sense of purpose. With all of us weaving into this rich tapestry of human endeavour, I believe that somehow we’d find a way to undo this mess we currently find ourselves in.
But reality check: it’s a great privilege to be in a position to start your own heart-centred business. (Or to land a job that suits you right down to the ground.)
So for now, I focus on coaching and empowering the service-providers who can.
How I became a copywriting coach
When I started out 10 years ago, copywriting was something I did while I was trying to figure out what I actually wanted to do with my life.
Copywriting was something I could do well, but it felt problematic. In the very early days I was writing copy how it was traditionally done – seeing it as the art of persuasion – for whoever turned up.
Not only was it painful to write for clients who weren’t aligned with my values, but the copywriting process was painful.
When I sat down to write copy, my time and energy would be sapped by trying to choose between all the different word choices and routes I could possibly take, without actually having the information I needed to properly choose between them.
Why? Because the client, aka ‘subject matter expert’, aka owner of the copy and final decision-maker, wasn’t working alongside me.
And that client, who had written my brief, was rarely clear on their copywriting strategy. Mostly because they didn’t have the time, knowledge or awareness they would need to get clear.
So they’d review my first draft, realise it wasn’t right and ask me to do an extensive rewrite.
It was exhausting! Mentally and emotionally.
So over the years, I made changes.
I became purpose-driven, choosing to work only with values-aligned clients. At first these were mostly charities; later they were social enterprises and other kinds of purposeful businesses too.
I evolved my process to work ever more collaboratively with my clients. I began to run ‘collaborative copywriting’ workshops where I’d sit beside the client and we’d write their copy together.
Eventually this evolved into the process that’s most true to who I am and what I value: copywriting coaching.
What I’ve realised is that copywriting doesn’t have to be about persuasion and manipulation. When your intention is good and you write consciously, copywriting transforms. It becomes a means of telling the truth in the way that most serves – both your business’ need for clients and your audience’s need to discern if your business is right for them.
Capo Copy – what’s in a name?
You may have been wondering why my business is called ‘Capo Copy’.
A capo is a small clamp that attaches to the neck of a guitar, allowing a singing guitarist to change the key of a song to suit their voice.
Not only does the capo allow you to sing in a way that feels most comfortable and natural to you, it also helps notes on the guitar to ring out with more clarity and resonance.
In a similar way, my services support you to craft copy that’s true to your authentic voice and allows your messages to ring out in a clearer, more powerful way.
If all this speaks to you, I hope to connect with you soon. It would be my pleasure to support you in your copywriting journey.Discover my services