How do you write copy to convince people to take action for their health?
How do you convince young men, at their physical peak, to engage with a health issue that’s normally associated with much older people?
Find out by revisiting the talk I gave at the Charity Writing and Communications Training Days 2014 – on copywriting to beat testicular cancer.
This presentation contains a 3-step plan for writing to change behaviour, and insights from my work on the It’s in the Bag website.
It’s in the Bag is a testicular cancer charity fund which provides hands-on support for patients in the South-West, as well as raising awareness of this young man’s disease across the region and beyond.