How to write for social marketing (beating the Big Bad Testicular C.)

by Danielle Styles

How do you write copy to convince people to take action for their health?

How do you convince young men, at their physical peak, to engage with a health issue that’s normally associated with much older people?

Find out by revisiting the talk I gave at the Charity Writing and Communications Training Days 2014 – on copywriting to beat testicular cancer.

This presentation contains a 3-step plan for writing to change behaviour, and insights from my work on the It’s in the Bag website.

It’s in the Bag is a testicular cancer charity fund which provides hands-on support for patients in the South-West, as well as raising awareness of this young man’s disease across the region and beyond.

Thanks to Jennifer Campbell and the Directory of Social Change for having me!