How to write for social marketing (beating the Big Bad Testicular C.)
How do you write copy to convince people to take action for their health? How do you convince young men, at their physical peak, to engage with a health issue that’s normally associated with much older people? Find out by revisiting the talk I gave at the Charity Writing and Communications Training Days 2014 – on copywriting […]
How to write content faster – and better
According to legend, in April 1951, Jack Kerouac sat down with purpose in front of his old beat-up Underwood typewriter. There followed an intense creative splurge, in which, fuelled by coffee and benzedrine, his thundering fingers racked up close to 110 words per minute. Three weeks later he emerged with the complete text of On the Road inscribed on an 120-foot-long scroll...
Write better headlines with these 2 essential rules and 5 top tips
My last post explained how effective headlines hook in the reader with the promise of a juicy benefit. Once you’ve grasped this key principle, noticed how it works in practice and begun to apply it to your own writing, there are a few straightforward techniques you can weave in to really ramp up the pulling power of your headlines.
The key to writing headlines that get your content read
I can’t remember where I first read the phrase ‘drowning in information; thirsting for knowledge’. But it has stuck with me ever since. It sums up a predicament that just about anyone with a device hooked up to the Internet will relate to.
5 golden rules for effective content marketing
In my last post, we saw how content marketing turns traditional advertising on its head, by prompting pro-active and interested customers to find you. But the question still remains – what exactly do you need to do to make this happen?
Content marketing: How to befriend customers and motivate people… by making life better
I may be a copywriter, but to be honest, I’m not a huge fan of adverts. There are exceptions of course. I find the cascade of multicoloured balls bouncing down a San Francisco hill pretty beautiful. And who hasn’t been won over by the drumming skills of that uber-serious, Phil Collins-loving gorilla?
4 tricks from Brazilian football that will make you a better copywriter
Your copywriter’s desk probably seems poles apart from the Maracanã stadium, so Brazilian football isn’t the most obvious place to look for copy inspiration. But it’s time to look again...